The ways some businesses and professionals have approached twitter has been very straightforward. They link to entertaining things or articles that are published by outside organizations. They talk about mundane events or exciting things. As I read the tweets of others, I wonder how many of the rules I had been given really apply.
Professionals use it for personal branding. Twitter can be used to effectively share with the public a persona. President Gee, for instance, posts thoughts relating to Ohio or where he is and why he is there. This shows how obsessed he is with Ohio and OSU. Businesses handle it from a different approach. A branding agency called “Chemistry” in Pittsburgh would post old ads on their twitter. This included old cigarette ads. Tedx shares videos people might be interested in. It seems to express an entity as if they have a one-track mind related to their field.
I used twitter for my job at WCRS but was not quite sure how to approach it. My supervisor has not had experience with it. Reading all these other tweets, I feel like I am getting an idea of how it works. Many people have a lot of rules for twitter that may or may not be helpful. I am learning that there are no definitive rules.
Twitter was not as effective as Facebook at reaching people. What is the best way for a group to use it? Twitter is a good way to cohesively present any media attention received, but more people have come to events at WCRS because of Facebook. Since we have many more followers on Twitter, I am not sure why our messages didn’t reach people as easily. I have a lot to learn about twitter and I intend to see what I can learn
